Cult.fit builds operational muscle with Codex

Cult.fit, an Indian fitness company, is adopting OpenAI's Codex to help teams across functions build internal tools and streamline operations. The move highlights how AI coding assistants are moving beyond software companies into broader enterprises.

Codex is an AI agent that can write and edit code based on natural language instructions. By using it, Cult.fit aims to let engineers and non-engineers alike create tools that automate routine tasks, reducing manual work and accelerating workflows.

The adoption reflects a growing trend where AI coding tools are used not just for software development but for operational efficiency. For Cult.fit, this could mean faster deployment of internal solutions, though specific metrics were not disclosed.

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