ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform

OpenAI has announced that its ChatGPT Ads platform is now available in 26 additional countries, bringing the total advertiser count to more than 100,000. The ads appear as users explore, compare, and make purchasing decisions within ChatGPT, targeting both local businesses and global brands.

This expansion marks a significant step in OpenAI's monetization strategy. By embedding advertising directly into a conversational AI interface, the company is creating a new channel that sits between traditional search ads and social media advertising. The large number of advertisers suggests that early adopters have found the platform useful enough to commit to it at scale.

The move is notable because it positions ChatGPT as a commercial decision-making surface, not just a chatbot. As users increasingly rely on AI assistants for product research and recommendations, advertisers gain access to a high-intent audience at a critical point in the buying journey.

The broader implication is that AI-native advertising is becoming a viable revenue model. OpenAI's approach could influence how other AI companies think about monetization, and may prompt competitors to develop their own ad products within their AI interfaces.

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