Sony Music demanded takedown of 260,000 AI-forged songs in September: Adele and other artists impersonated, request volume nearly doubled compared to March

Sony Music recently issued takedown requests to major streaming platforms, demanding the removal of over 260,000 tracks forged using generative AI. These works used deepfake technology to imitate the voices and likenesses of famous artists such as Adele without official authorization, and the number of takedowns nearly doubled compared to March of this year.

This incident reflects the rapid proliferation and abuse risks of generative AI in the audio field. As the barrier to entry for voice cloning and music generation models lowers, ordinary users can easily create convincing fake celebrity songs, leading to an influx of infringing and even fraudulent content on streaming platforms.

For the music industry, AI-forged songs not only infringe on artists' voice copyrights but can also steal royalty revenue through fake play counts, disrupting normal market order. Sony Music executives noted that fraudulent streaming plays have already posed a substantial threat to the revenue distribution in the music industry.

In the future, record labels and streaming platforms will inevitably need to strengthen technical cooperation to develop more efficient AI content identification and traceability systems. At the same time, this will also drive the improvement of relevant laws and regulations, clarifying the boundaries for the use of generative AI in the creative industry and protecting the legitimate rights and interests of creators.

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