Apple brings a fully revamped Siri built on Google's Gemini, but not to the EU

Apple is finally shipping its long-delayed AI overhaul of Siri, and the underlying intelligence comes from an unexpected partner: Google. Rather than relying solely on in-house models, Apple has built the new assistant on top of Google's Gemini, marking a significant collaboration between two historic rivals.

The redesigned Siri leverages a hybrid architecture. Some processing happens directly on the user's device, while more complex queries are routed through Apple's Private Cloud Compute infrastructure. This approach is designed to balance responsiveness and privacy, keeping sensitive data within Apple's controlled server environment.

Early testers have highlighted meaningful improvements in the assistant's capabilities. The new Siri can handle multi-step requests and understand on-screen context, allowing for more natural, conversational interactions than the previous intent-based system. However, reports also note familiar LLM shortcomings, including hallucinations and inconsistent access to personal data.

The rollout will not be universal at launch. Apple is withholding the revamped Siri in the European Union, likely tied to regulatory concerns under the Digital Markets Act. This fragmented release underscores the growing tension between ambitious AI product strategies and evolving competition rules in major markets.

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