iQIYI CEO Gong Yu: Will Firmly Pursue All-in AI Strategy, While Fully Promoting Decentralized Social Media Transformation

iQIYI has explicitly defined artificial intelligence as its core strategic direction, focusing on the application of AIGC in long-form film and TV content creation. This means the platform will shift from traditional copyright procurement and self-production models to a technology-driven content production model.

The film and TV industry is facing challenges such as high content costs and long production cycles. Introducing AI technology is expected to significantly lower production barriers and improve production efficiency. For video platforms, this is not only a means of cost optimization but also a key to building a differentiated content ecosystem.

With the popularization of AI tools on the creation side, individual creators and small-to-medium teams will possess stronger production capabilities. This may change the industry landscape, prompting platforms to transform from mere content distributors to enablers of the creator ecosystem, accelerating the diversification of content supply.

Currently, mainstream technology companies and content platforms are all exploring the combination of AI and the entertainment industry. iQIYI's move aligns with the trend of industry technological change, attempting to find a new growth curve through technological innovation to compete in the streaming media market.

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