Guitar company D’Addario admits that AI music was used in a promotional video

Guitar manufacturer D'Addario has confirmed that generative AI tool Suno was utilized to create music for a recent promotional video. The admission follows a period of public scrutiny where the company initially disputed claims regarding the synthetic origin of the audio.

This incident underscores the increasing integration of AI music generation platforms into commercial workflows. As tools like Suno become more accessible, their adoption in professional settings raises questions about attribution and the distinction between human and machine-created art.

The controversy reflects broader industry concerns regarding transparency in AI deployment. Stakeholders are increasingly demanding clear disclosure when synthetic media is used in public-facing materials, potentially influencing future standards for ethical AI usage in marketing.

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