Ten Years Later, Insta360 Reinvented the Panoramic Camera
On August 1, 2026, Liu Jingkang said at a closed-door meeting that the ideal camera is one that lets users forget the camera. This statement sounds somewhat contradictory. After all, over the past ten years, what he has done is sell panoramic cameras to more and more people. There were eleven days left until the Insta360 new product launch. 35-year-old Liu Jingkang sat on stage, smiling as he played clips of himself spending time with his daughter. His expression remained direct, but was noticeably more restrained. "The ideal camera should be imperceptible," he said. "Next, we will redefine the panoramic camera." On August 12, Insta360 released the new generation flagship panoramic camera X6, which unsurprisingly became a hot topic again—besides hardware updates approaching the ceiling, Insta360 integrated scenarios such as panoramic camera, gimbal camera, and first-person head tracking into one product, and pioneered two new
On August 1, 2026, Liu Jingkang said at a closed-door meeting that the ideal camera is one that lets users forget the camera. This statement sounds somewhat contradictory. After all, over the past ten years, what he has done is sell panoramic cameras to more and more people. There were eleven days left until the Insta360 new product launch. 35-year-old Liu Jingkang sat on stage, smiling as he played clips of himself spending time with his daughter. His expression remained direct, but was noticeably more restrained. "The ideal camera should be imperceptible," he said. "Next, we will redefine the panoramic camera." On August 12, Insta360 released the new generation flagship panoramic camera X6, which unsurprisingly became a hot topic again—besides hardware updates approaching the ceiling, Insta360 integrated scenarios such as panoramic camera, gimbal camera, and first-person head tracking into one product, and pioneered two new.
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