ByteDance Launches Exclusive College Student Promotion for Doubao: 2.5x Free Quota, Pro Version Starting at 38 CNY/Month

ByteDance has launched a student discount policy for its AI assistant Doubao, aiming to attract young user groups by lowering barriers to entry. The campaign allows certified college students to obtain a 2.5x free usage quota and subscribe to Pro services at a special price.

Doubao had previously launched paid subscription services. This offer involves the Doubao 2.1 Pro flagship large model, aiming to promote high-end AI capabilities. The high-tier package provides higher usage quotas in scenarios such as AI creation and office tasks, strengthening the product's competitiveness in practical applications.

This move reflects that large model applications are accelerating penetration into vertical demographics. It explores commercialization paths through differentiated pricing strategies. Offers targeting student groups help cultivate habits for using AI tools in daily study and work, laying the foundation for future conversion of potential high-value users.

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