Threads users can now chat with Meta AI in their DMs
Meta is integrating its Meta AI chatbot into Threads direct messages. The rollout allows users to interact with the assistant within the social platform's messaging interface.
Meta has announced the expansion of its Meta AI assistant into the direct messaging features of its Threads platform. Users will now be able to initiate conversations with the AI model directly within their private message threads.
This move integrates generative AI capabilities deeper into Meta's social ecosystem. By placing the assistant in DMs, the company aims to increase engagement and utility beyond public posts, leveraging existing user relationships.
The integration follows Meta's broader strategy to embed AI across its family of apps, including Instagram and WhatsApp. It signals a shift toward making AI assistants a standard feature in personal communication channels rather than standalone tools.
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