ChatGPT Launches Advertiser Platform
OpenAI announced the launch of the ChatGPT advertiser platform, introducing more flexible purchasing options. Advertisers can now purchase ads through agencies such as Dentsu and WPP, as well as technology partners like Adobe and Criteo, or directly place ads using the self-service Ads Manager currently in testing in the US region. Additionally, ChatGPT ads have introduced a CPC bidding model and launched measurement tools such as conversion API and pixel tracking.
OpenAI announced the launch of the ChatGPT advertiser platform, introducing more flexible purchasing options. Advertisers can now purchase ads through agencies such as Dentsu and WPP, as well as technology partners like Adobe and Criteo, or directly place ads using the self-service Ads Manager currently in testing in the US region. Additionally, ChatGPT ads have introduced a CPC bidding model and launched measurement tools such as conversion API and pixel tracking.
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